Tuesday, July 22, 2008

Kashi's Vision Statement

I couldn't find a formal vision statement but I think Kashi's founding principle is visionary. It is simple, easy to remember and motivates all that they do.

Kashi's founding principle:

Wellness isn’t a race—it’s a journey.
And, every day is an opportunity to live life a little healthier than the day before.
We truly believe when we eat well, we feel well.

To organize your thoughts and actions, discussions and decisions around what you truly believe is a vision. I truly believe that understanding creates community. Understanding, in some form, would be part of the vision that guides me.

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