Saturday, July 19, 2008

Creating A Vision

Vision as a noun is the power of sensing with our eyes, our sight. To vision is the ability to imagine or conceptualize in vivid detail something to come. The vision, with its detail and specificity, becomes a motivating goal for the future. A vision creates a magnetic force or pull towards realizing the vision. A vision also creates an organizing energy, a sense of direction so that goals can be set and reached, which allows the vision to be created. I am a firm believer that we can only do, as individuals and as organizations, that which we can envision. The first step, then, in planning for the future is crafting the vision. Everything else flows from there.

A vision statement is not a mission statement. In his BusinessWeek article, The Napkin Test, Carmine Gallo tells us, "A vision is a vivid image of a brighter future that can be articulated in 10 words or less. It is repeatable and consistent. A vision can fit on the back of a napkin." So easy to say and yet so hard to develop. His advice, "Lose the mission statement. That's right. Throw it out and throw out all of the meetings and e-mails that go along with it." Can you do it?

I do not have a formal vision statement. I have a rather unclear vision sentiment that motivates me and guides my thinking. I am undertaking a research project for a client regarding vision crafting and have decided I need a vision statement, lest I preach what I am not practicing. I need to crystallize my vision sentiment into a series of carefully chosen, coded, guiding words. I think it will take me a while to develop one right for me, and I know not to decide the outcome before researching the possibilities.

Here is my first, great, inspiring possibility. I love the vision statement of Pharmaca Integrative Pharmacies headquartered in Boulder, Colorado:

seek knowledge
embrace change
practice wellness
celebrate life

I could adopt that whole! But, that would be too easy. I shall keep looking, and let you know what I discover.

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